Close-up of an adult hand gently holding a newborn's tiny hand in a red knit sleeve.

Made with Care, Backed by Experts

For 65 years, we’ve been guided by one simple belief: every family deserves a safe and loving start. That’s why we work closely with medical experts around the world to ensure that our products are grounded in science – and designed with care to strengthen the bond between parents and babies, and make life with small children easier.

By combining science with families’ real-life experience, we make sure every product is not only thoughtfully made, but truly supportive. So you can focus on what matters most: you and your baby.

Pablo Castaneda - medical experts - BabyBjörn content

Hip Health Explained

BabyBjörn and the International Hip Dysplasia Institute (IHDI) have had a research partnership for many years. Professor of Orthopaedic Surgery and Director of IHDI Dr Pablo Castañeda shares insights on hip development – and why baby carriers do not cause hip dysplasia.

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The Modern Midwife Marie Louise on Bonding and Babywearing

Bonding, Comfort and Babywearing

Internationally experienced midwife, educator and maternal health advocate Marie Louise – The Modern Midwife – shares why staying close supports your baby’s development and how babywearing helps both parents and little ones feel secure.

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Snuggles aren’t just sweet – they’re science.

Closeness shapes the bond between parent and baby. Dr. Jonathan Fanaroff, professor of pediatrics in the Division of Neonatology at UH Rainbow Babies and Children’s Hospital in Cleveland

The Power of Staying Close

Closeness shapes the bond between parent and baby. Dr Jonathan Fanaroff, neonatologist at UH Rainbow, and professor of pediatrics at Case Western Reserve University School of Medicine in Cleveland, has been committed to improving the lives of the tiniest babies during his entire career as a doctor.

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Learn about oxytocin. Dr. Kerstin Uvnäs Moberg is a professor of physiology whose commitment to women’s health has been revolutionary.

Why Cuddles Matter: How Closeness Boosts Oxytocin

Snuggles aren’t just sweet – they’re science. Dr Kerstin Uvnäs Moberg is a professor of physiology whose commitment to women’s health has been revolutionary. Her pioneering research about oxytocin, “the closeness hormone”, was one of the first studies to highlight the behavioural, psychological and physiological effects of oxytocin during birth, breastfeeding and menopause.

Learn about oxytocin
How Baby Carriers Support Healthy Hip Development. Dr. César Galo Garcia Fontecha has dedicated the past 20 years to child orthopedic problems

How Baby Carriers Support Healthy Hip Development

Dr César Galo Garcia Fontecha has dedicated the past 20 years to childhood orthopaedic problems and been part of many international research teams. He is a passionate orthopaedic surgeon who treats children and helps to improve their lives. Together with a Spanish research team, he used ultrasound to study how baby carriers affect hip development.

Learn about the study

Are BabyBjörn Baby Carriers Safe for Baby’s Hips?

Carrying a baby close is a wonderful experience that evokes a lot of precious feelings. There are many opinions, preferences, myths and sometimes misconceptions surrounding the practice, which may cause unnecessary anxiety among parents. In our FAQs, you’ll find answers about our baby carriers and bouncers.

See our FAQs